Sponsored LinkedIn InMails are different to other Pay-Per-Click (PPC) digital marketing the cost is per InMail sent (not clicked upon). (Marketers are usually happy targeting 25% open-rates.) In this uncluttered environment, 1 in 2 recipients open a Sponsored LinkedIn InMail much higher than the 37% average open rate for e-marketing*. They are only sent to people who fit the chosen criteria, and who are active on LinkedIn at that moment. They appear the same as organic (non-advert) InMails in users’ inboxes but with an additional ‘sponsored’ label. Sponsored LinkedIn InMails are direct messages sent within the LinkedIn (leading professional) social media platform. The Cambridge Advanced Executive Coaching Programme targeted those who had been coaching in their organisation for several years and wished to take the leap to coaching C-suite and other senior executive-level people. The introductory Cambridge Business Coaching Programme targeted learning & development officers and senior managers interested in developing coaching capacities within their organisations. Using detailed targeting within LinkedIn, and drawing on our successes in previous Sponsored Linkedin InMail campaigns, Luminescence smashed its targets in attracting applicants to two Møller Institute coaching programmes.

Linkedin in mail campaign